{"id":8694,"date":"2020-12-15T17:33:08","date_gmt":"2020-12-15T16:33:08","guid":{"rendered":"https:\/\/www.lorettadenarditraduzioni.it\/services\/transcreation\/"},"modified":"2025-10-24T17:45:29","modified_gmt":"2025-10-24T15:45:29","slug":"transcreation","status":"publish","type":"page","link":"https:\/\/www.lorettadenarditraduzioni.it\/fr\/services\/transcreation\/","title":{"rendered":"Transcr\u00e9ation"},"content":{"rendered":"<p>[vc_row][vc_column]\n<div id=\"ersspace-1\"><\/div><style type=\"text\/css\">#ersspace-1 { height: 100px; }\n@media handheld, only screen and (max-width: 767px) {\n\t#ersspace-1 { height: 40px; }\n}<\/style>[\/vc_column][\/vc_row][vc_row content_width=\"grid\"][vc_column width=\"2\/3\"][vc_column_text]<\/p>\n<h1>Transcr\u00e9ation<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=\"20px\"][vc_column_text]N\u00e9 de la fusion de deux termes anglais, \u00ab translation \u00bb (traduction) et \u00ab creation \u00bb (cr\u00e9ation), le terme \u00abtranscr\u00e9ation\u00bb ou \u00ab traduction cr\u00e9ative \u00bb identifie le processus de r\u00e9\u00e9criture localis\u00e9e ou d\u2019adaptation d\u2019un message \u00e0 la langue-culture cible dans le plein respect du but, du style, du ton et du contexte du message original.<\/p>\n<p>Un message est consid\u00e9r\u00e9 comme bien \u00ab r\u00e9\u00e9crit \u00bb lorsqu\u2019il parvient \u00e0 transmettre \u00e0 l\u2019utilisateur les m\u00eames \u00e9motions que le message original tout en maintenant ses qualit\u00e9s de style et son contenu inalt\u00e9r\u00e9s.<\/p>\n<p>En tant que modalit\u00e9 de traduction, la \u00ab traduction cr\u00e9ative \u00bb est tr\u00e8s proche de la localisation, qui implique \u00e9galement la capacit\u00e9 de faire des choix terminologiques et lexicaux adapt\u00e9s aux sp\u00e9cificit\u00e9s culturelles, communicatives et sociales de la langue-culture cible.<\/p>\n<p>La \u00ab traduction cr\u00e9ative \u00bb, qui conceptuellement trouve son origine dans le domaine de la traduction litt\u00e9raire, est actuellement utilis\u00e9e dans les secteurs du marketing global et de la publicit\u00e9. Elle est \u00e9galement largement utilis\u00e9e dans l\u2019adaptation de textes pour les jeux vid\u00e9o et les applications de t\u00e9l\u00e9phonie mobile.[\/vc_column_text][\/vc_column][vc_column width=\"1\/3\"][vc_widget_sidebar sidebar_id=\"ldn-traduzione\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTVCaW5zZXJ0JTIwcGFnZSUzRCUyN19mb3JtLWdlbmVyaWNvJTI3JTIwZGlzcGxheSUzRCUyN2NvbnRlbnQlMjclNUQ=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row content_width=\"grid\"][vc_column width=\"2\/3\"][vc_column_text] Transcr\u00e9ation [\/vc_column_text][vc_empty_space height=\"20px\"][vc_column_text]N\u00e9 de la fusion de deux termes anglais, \u00ab translation \u00bb (traduction) et \u00ab creation \u00bb (cr\u00e9ation), le terme \u00abtranscr\u00e9ation\u00bb ou \u00ab traduction cr\u00e9ative \u00bb...<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8670,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"page-traduzione.php","meta":{"footnotes":""},"class_list":["post-8694","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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